The other way to fuel what moves you

Built for training, competition and demanding days.

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Great North Run

London Marathon

Tough Mudder

Spartan DEKA

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Fuel for other levels

OtherPure™ Creatine

OtherPure™ Creatine

OtherPure™ creatine monohydrate, purposefully dosed to support high-intensity performance, with no unnecessary additions.

£23.99

Other Energy Hydrate

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Other Energy Hydrate

Cellular hydration with natural energy and focus. Formulated to replace key electrolytes lost through sweat and keep you switched on.

£39.99

Other goals, other levels, other limits. This is other fuel.

Energy for other heights

Other Energy Hydrate

150mg Natural Caffeine 

Hydration

Energy

Focus

800mg Electrolytes

0g Sugar

Built For More

Our hydration stack is precisely dosed to replace key electrolytes lost through sweat, while natural caffeine and L-theanine work together in a science-backed formula to support smooth, focused energy without the jitters or crash.

Combined to keep you hydrated, focused and switched on through training, competition and demanding days.

The Energy Matrix

A science-backed combination of caffeine and L-theanine formulated for energy and sustained focus. Human studies have found improvements in aspects of attention and cognitive performance when the two are combined.

Caffeine from coffee bean extract and L-theanine derived from green tea give the formula a naturally sourced foundation for focused energy.

Science-Led Hydration

Sweating causes you to lose water and electrolytes. Replacing them helps restore fluid balance and supports normal muscle function. Other Fuel delivers a science-led dose of electrolytes to help replace what you lose during exercise.

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Fuelled by science

Science-led products built to get the most out of training, demanding days and competition. Clear labels, purposeful ingredients and natural flavours.

FAQs

Who is Other Fuel for?

For people who care about what they consume. Whether you’re training, competing, working hard or simply facing a demanding day, Other Fuel is for those who want products they can trust - with clean ingredients, studied compounds and meaningful doses. Made in the UK, with no artificial flavours, sweeteners or colours.

Why do I need electrolytes?

Sweating causes you to lose water and electrolytes. Replacing them helps restore fluid balance and supports normal muscle function. Other Fuel contains a science-led dose of electrolytes to help replace what you lose during exercise and demanding days.

Why caffeine and L-theanine?

Caffeine delivers energy, alertness and concentration. L-theanine complements caffeine, helping to create a more focused, balanced experience with less of the jittery feeling associated with caffeine alone.

How much caffeine?

Each serving contains 150mg of caffeine - about the same as a strong coffee or a double espresso. Paired with L-theanine, the caffeine is balanced out to deliver smoother, more focused energy without the jitters or crash associated with caffeine alone.

When should I take Flow State?

Before, during or after training, or whenever you need hydration, energy and focus. Designed to fit easily into your daily routine. As it contains caffeine, we recommend limiting consumption in the evening.